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Entering the crowded messaging security market today is a bold move, even for a company as well known - and well entrenched
in enterprise accounts - as Sendmail.
Investment banker Jeffries Broadview, which calls this the secure content management market, identifies about 110 companies
and service providers already offering products and services in this space.
Sendmail claims to already have its MTA installed in 450 of the largest 1,000 corporations in the world. The company believes
it will successfully win over large corporate accounts for its new products from secure messaging competitors such as IronMail,
Secure Computing, Proofpoint and Microsoft by giving customers the option to adopt one piece of its security product strategy
at a time. Customers will quickly learn that thanks to Sendmail's integrated administration dashboard from which all the required
provisioning, reporting and policy management can be centrally controlled, the more pieces they adopt the easier administration
becomes, Massaro says.
"That's the compelling reason for [customers] to try and move over time from this patchwork of security to get to trusted
messaging," he says.
Sendmail will make the new products available as software that runs on Linux and Solaris, or as an appliance. The company
also has committed to making its Trusted Unified Messaging Platform work with the competing Postfix open source MTA.
Exact product names, packaging and pricing for the new platform have not yet been announced.
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