In addition to Peter Brockmann’s sharing of his comments on his recent report on e-mail in business, he also noted that he
had recently discovered that some filters for the s-word (s-p-a-m) would not allow e-mail with that word in it to pass through
the filter. So, if you missed the last newsletter, you may well want to read the online archive version here, and consider a different vendor for your sp&m filtering!
In closing out the comments that Peter is sharing with us in this three-newsletter series on his recent research, Peter writes,
“When we rank-ordered the Sp&m Index (explanation of the Sp&m index here) calculated for our 475 e-mail survey respondents from smallest to largest scores, we segmented the users into three groups.
The Top Performers were 15.9% of the population and had Sp&m Indices less than 100 points. The Poor Performers were the 15.9%
of the population with this highest Sp&m Indices, greater than 604 points. Those with Sp&m Indices between 101 and 604 were
the Average Performers.
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“Comparing the business performance of the Top Performers to the Poor Performers revealed that there are positive business
consequences to investing to reduce (and improve) your Sp&m Index.
“Top Performers had 4 x more very satisfied customers, 3 x more very satisfied employees, 4 x more revenue per employee over
$500,000 and 6% more market share than the Poor Performers.”
Thanks so much to Peter for sharing these insights. Again, we encourage you to share your relative experiences. Also, in the
not-to-distant future, we’ll be sharing the results of another report that Peter has waiting in the wings.
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